5 Tips To Make Business Cards More Relatable in a Digital Age

Special Connections from Small Cards

2022-07-31Updated: 2023-03-03Erica Haferkamp, Creative Director

It can be hard to make business cards feel personal in the digital age. We are so used to communicating through emails and social media that it's easy to forget the importance of a physical card. Business Card Research has shown that more than half of people (55%) can develop a negative opinion of a company if their business card design is not up to par. So, how can you make sure that your business cards are as relatable as possible? DARE Print & Sign Co. has all the resources you need to update your own business cards and show your customers why they need to update theirs. 

Consider these important factors when planning your business cards to keep them relevant:

Why do business cards matter in the digital age?
Despite the rise of digital communication, business cards still have a lot of value. Firstly, it's an easy way to exchange contact information. You don't have to write out your email, phone number, and mailing address every time you meet someone new. Just hand them your card, and they have all the information they need.

Business cards can help make a good first impression. In a world where most people judge you within the first few minutes of meeting you, good first impressions are key! A well-designed business card can help do just that. Business cards are more than just a piece of paper with a name and contact information. They are a physical representation of a representative and the company, and they can make a lasting impression. From basic business cards that can be customized to fit a company’s brand to DARE Print & Sign Co.'s signature line of Majestic business cards that make a statement, there are many options to make a business card stand out. 

Finally, business cards can serve another critical purpose: they're a tangible reminder of a potential lead or contact. In a world where we can easily lose track of an email address or phone number, having a physical business card to reference is incredibly valuable. DARE Print & Sign Co. has professional in house graphic designers that will help you personalize your cards to suit your needs, and we offer a wide range of options to fit any budget. 

How to make business cards more relatable in the digital age?
The are many untraditional ways to make business cards useful with all the necessary information can also be relatable, easy to understand, and most of all, memorable! 

1) Fun, creative designs for business cards: Be creative and come up with a design that reflects your personality and company's branding. If you’re not sure where to start, hire the professional designers at DARE Print & Sign Co. to help you create something unique. Great design is key to making a good first impression. Think about it—would you be more likely to remember a bland, generic business card or a fun, eye-catching one? In today's world, we're bombarded with so much information that it's hard to remember anything. But if you can make somebody's jaw drop with your business card, you're already ahead of the game.

2) High-quality materials: The quality of a company’s business card says a lot about its representatives and the company itself. Using high-quality materials shows an increased level of professionalism and focus on quality. Your clients and customers will appreciate receiving a well-made card, and it will help you stand out from the competition. 

There are a few things for you to keep in mind when choosing materials for your business cards. First, the message you want to communicate. If you’re selling luxury goods or services, using a heavy, luxurious paper stock—like DARE Print & Sign Co.’s signature line of stocks and finishes—will help convey that message. If you’re trying to be eco-friendly, they may want to consider using a natural, eco-friendly option or DARE Print & Sign Co.’s brown kraft paper stock—which features an organic look with natural fibers. And if they’re on a budget, there are many high-quality options available.

3) Use photos or illustrations instead of text: The adage "a picture is worth a thousand words" definitely applies to business cards. Using photos or illustrations instead of text can make business cards more memorable and visually appealing. If you are a photographer, you can use one of your favorite images on your cards. Or, artists looking for business cards, can use a small illustration that reflects your style is an easy way to show off your work and make a lasting impression. Professional Portrait Photos are also a great way to personalize business cards and show off your personality and create a visual connection with your customers. When choosing photos or illustrations for business cards, it’s important that they are high resolution quality and relevant to your company industry or niche.

4) Use QR codes: QR codes are small, square barcodes that can be scanned with a phone or tablet. When scanned, they open up a web page or contact information. Designing your business cards with QR codes is a great way to include more details without taking up too much space. They can be used to direct people to company websites, social media pages, or even online portfolios. If you are a freelancer or creative professional, use a QR code to showcase your work. It's an easy way for people to see what you do and how to get in touch with you.

5) Incorporate interesting fonts and colors: A well-chosen font can make a business card stand out from the crowd. There are thousands of fonts to choose from, so when you take the time and find one that reflects your personality or company branding—it shows! Color is your friend in marketing! A splash of color can brighten up any design and help your customers stand out in a sea of black-and-white cards. When using color, used sparingly is best and within a color scheme that reflects your brand.

In short, business cards are essential when it comes to business marketing. Use high-quality materials, interesting fonts, colors, and photos or illustrations to make your cards stand out. Don't forget about QR codes—they're a great way to include more information on a business card without taking up too much space. Business cards from DARE Print & Sign Co. will equip you with all the options you need to make a memorable first impression.